Wawa actively engages with its customers in various ways. Two of the most prominent platforms for this are the Wawa Rewards Program and the Wawa Survey Sweepstakes Program.
We are going to review these two programs and compare them to identify the differences. We assure you that by the end of this post, you will get a clear understanding of the same.
Understand the Wawa Rewards Program & Wawa Sweepstakes Program In Detail:
At a glance, both the Wawa Rewards program and the MyWawaVisit survey seem to offer “rewards.” However, the nature of these rewards and the actions required to obtain them are entirely different. One is a structured loyalty system designed for repeat customers, while the other is a feedback mechanism that offers a chance to win a prize in exchange for valuable opinions.
- Wawa Rewards is a classic loyalty program. It is designed to track purchases, build a customer history, and offer direct, tangible rewards for continued patronage. Think of it as Wawa’s way of saying “thank you” a regulars.
- Wawa Survey Sweepstakes is obtained after a successful completion of its customer satisfaction survey at Mywawavisit.com. The Sweepstakes Program is to encourage consumers to participate in the Survey and to collect data on specific shopping experiences. In the Sweepstakes program, consumers get only an entry; it doesn’t guarantee a reward.
How does the Wawa Rewards Program Work?
The mechanics of the program are straightforward, encouraging consistent use.
- Enrollment: To participate, customers must create an account via the Wawa mobile app or online at WawaRewards.com.
- Earning: Members earn rewards by scanning their Wawa app or physical Key Card at checkout. For every $50 spent on qualifying items, members receive a reward. These qualifying purchases include a wide range of in-store products, though some exclusions apply, including fuel, dairy products, gift cards, and certain tobacco and alcohol products.
- Redeeming: Once a reward is earned, it appears in the user’s account within the “Rewards” section of the app. Customers can then choose which reward they’d like to redeem and have the cashier scan the coupon’s barcode from their phone during their next transaction. These rewards often come in the form of a choice between several popular items, such as a free coffee of any size, a fountain drink, or other select food items.
Key Benefits of Being a Wawa Rewards Member
The Wawa Rewards program provides a different, but equally valuable, set of data. By tracking the purchases of individual, anonymous members, Wawa can:
- Understand Purchase Behavior: They can see which products are frequently bought together, what time of day is most popular for specific items, and how promotions impact sales.
- Segment Customers: The data enables Wawa to group customers by buying habits (e.g., “morning coffee regulars,” “lunchtime hoagie fans”) and tailor offers to these specific groups.
- Measure Loyalty: Unlike sweepstakes, it offers guaranteed value. Once you reach $50, you’ll get a redeemable coupon. It provides a direct metric for customer retention and the lifetime value of a customer, helping to shape long-term business strategy.
How does the Wawa Sweepstake Program Work?
The customer enters the survey official portal, mywawavisitsurvey.com. After completion, the customer chooses to opt in to Wawa’s Sweepstakes program.
If you are the winner, you will get a free year of Hoagies or a $25 gift card.
Key Benefits of Sweepstakes
Customers can make a difference in Wawa’s future performance. Wawa acts on your suggestions and customer experience even better. It can also stay in touch with consumers.
The Synergistic Strategy: Loyalty and Feedback Hand-in-Hand
An engaged Wawa customer should be an active Rewards program member and a periodic participant in the MyWawaVisit survey Sweepstakes.
- Use Wawa Rewards on every purchase: a passive way to accumulate value. By simply scanning your app at every checkout, you are consistently working toward your next free coffee or Sizzli®.
- Use the MyWawaVisit Survey for impactful visits: You don’t need to complete a survey after every single transaction. Reserve it for times when you have meaningful feedback to share. Did an employee go above and beyond? Was your custom-made hoagie perfect? Or was the coffee station messy? These are the ideal moments to invest a few minutes in the Survey.
Common Misconceptions Debunked
- “You need to be a Rewards member to take the survey.” This is false. Anyone with a valid receipt can participate in the MyWawaVisit survey.
- “Completing the survey gives you a Wawa Reward.” This is also false. The Survey provides a sweepstakes entry, which is a chance to win, not a guaranteed reward like the ones earned through the loyalty program.
- “Scanning my Rewards app automatically enters my feedback.” The Rewards app tracks purchases for loyalty points only. It does not submit feedback on the quality of your visit. That function is exclusive to the MyWawaVisit survey.
Head-to-Head Comparison: A Feature-by-Feature Breakdown
To provide the most precise possible distinction, this table outlines the key differences between the Wawa Rewards program and the MyWawaVisit survey.
| Feature | Wawa Rewards Program | Wawa Survey Sweepstakes |
|---|---|---|
| Core Purpose | To reward customer loyalty and encourage repeat business. | To gather customer feedback on specific store visits. |
| Method | Scan the app or card during every qualifying purchase. | Complete an online survey using a code from a receipt. |
| Type of Reward | Guaranteed coupon for free/discounted items after meeting a spending threshold. | Entry into a sweepstakes for a chance to win a prize (e.g., gift card). |
| Frequency | Ongoing; earns progress with every purchase. | Limited to one entry per receipt/household per sweepstakes period. |
| Requirement | Must be enrolled in the Wawa Rewards program. | A recent Wawa purchase receipt with a survey invitation. |
| Platform | WawaRewards.com. | www.mywawavisit.com. |
Frequently Asked Questions (FAQ)
No, you do not. The MyWawaVisit survey is open to any customer with a valid purchase receipt containing a survey invitation. The two programs are entirely separate.
No, not directly. The Survey offers entry into a sweepstakes for a chance to win a prize, such as a coffee gift card. Guaranteed free coffee is a reward earned through the Wawa Rewards program after meeting the spending threshold.
Yes, the official survey website is a secure portal operated by Wawa to collect customer feedback and sweepstakes entries safely. Always ensure you are on the correct website (www.mywawavisit.com) and not a fraudulent copy.
Sweepstakes winners are typically notified using the contact information provided during the survey entry process, such as by phone or email. The official rules, usually linked on the survey website, provide specific details on the notification process.
Wawa Rewards are issued as coupons in your account once earned. These individual reward coupons do have expiration dates, which are clearly visible within the Wawa app. It is essential to check the app and use your rewards before they expire.